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Web DesignRetail / E-commerce
E-commerce Platform Redesign
A fashion retailer's outdated e-commerce site was losing customers. We redesigned the entire platform with a modern, mobile-first approach that tripled their conversion rate.
↑ 3x
Conversion Rate
↓ 45%
Cart Abandonment
↓ 60%
Page Load Speed
8 weeks
Timeline
The Goal
Redesign a Dubai-based fashion retailer's e-commerce platform to improve user experience, increase conversions, and reduce cart abandonment.
The Strategy
Conducted UX research with real users, redesigned the entire shopping flow with mobile-first approach, implemented a streamlined checkout process, and added personalized product recommendations.
